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Last year, Audi announced it will participate the 2026 FIA Formula 1 World Championship as a power unit supplier for the Switzerland-based Sauber team. This year, Audi upped the ante by purchasing an unspecified minority stake in the team giving them an official seat on Sauber’s board of directors. The two companies enjoy an existing relationship with Audi having already regularly used Sauber’s high-tech wind tunnel for development of both Le Mans and DTM vehicles. “We are delighted to have gained such an experienced and competent partner for our ambitious Formula 1 project,” said Oliver Hoffmann, board member for technical development at Audi AG. “We already know the Sauber Group with its state-of-the-art facility and experienced team from previous collaborations and are convinced that together we will form a strong team.”
The 2026 F1 races will have new rules increasing sustainability regulations and cost efficiency. This is in complete alignment with Audi’s long term sustainability goals. Chairman of the Board of Management of AUDI AG Markus Duesmann said, “Motorsport is an integral part of Audi’s DNA. Formula 1 is both a global stage for our brand and a highly challenging development laboratory. The combination of high performance and competition is always a driver of innovation and technology transfer in our industry. With the new rules, now is the right time for us to get involved.” Formula 1 is projecting carbon neutrality by 2030, while Audi plans to be carbon neutral by 2050.
As a company that has gained success and recognition around the world, Audi has done its fair share promoting environmentally friendly alternatives to the standard combustion engine. This reputation will only be exacerbated by the international viewers of the Formula 1 races. Building a standout, electric race car which utilizes sustainable fuel is a big step in the right direction towards a more environmentally friendly and sustainable future especially when viewed on a global scale.
