Luxury Automakers Audi & Mercedes-Benz Work to Redefine Affordable Luxury

While generally luxury vehicles are known as more expensive, there is no reason they can't be affordable. Take Audi and Mercedes-Benz, for example. Audi recently said that the next-generation Audi A3 sedan will have a starting price of $29,900, which is the same sticker price as the new Mercedes-Benz CLA-Class.

Mercedes-Benz has been heavily advertising and promoting the CLA-Class for months now, making sure to show how affordable it is. And, though some in the automotive industry have questioned if this move could devalue such a (normally) pricey, luxury brand, Mercedes-Benz is excited to introduce a more attainable automobile. This strategy has made the CLA-Class a popular model, and Audi is in line to follow suit.

Audi has gotten a little feisty with its competitor, too. When speaking of how the models stack up, Scott Keogh, Audi of America President states, “We have a screen that’s as thin as an iPhone, fully retractable coming out of the dash, made of magnesium — a stunning piece of engineering. What they put on? You can debate it, but it’s basically just a rubber piece screwed on a screen, and the screen’s just sitting on the dash. . . "1

While a little friendly competition won't hurt, Audi is sure it's affordable luxury model is the right one to purchase. Jim Ellis Audi Atlanta encourages you to stay tuned here with our blog for updates about the new A3's arrival in Atlanta, and don't hesitate to drop by and check out the current A3, today.

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